Did You Know? 6.5 million homes are sold or re-sold each year. These valuable consumers represent a loss or potential loss of market share for retailers and service providers. WelcomeHOME connects advertisers with new homeowners who are moving in and looking to establish new loyalties.

New Homeowners Are One Of The Best Targets To Advertise To

  • They will spend up to ten times more in their first year than their established neighbors.
  • Up to 90% of the new home owners are new to the area with no allegiance to the businesses around them.
  • New Homeowners are creditworthy.
  • Home buyers will re-invest up to 40% of their equity gain and place it back into their new home. (National Association of Realtors)

New Homeowners Are Ready & Willing To Buy

  • High Readership. These New Homeowners are ready to learn more about their community and their new environment. You’ll catch their attention more than you will their neighbors.
  • Be the first to welcome the new homeowner to the neighborhood and you’ll have this customer loyal to your business.
  • The average new resident will stay in their new residence 2 to 8 years before moving again. This is your chance for a long-term customer.
  • They need what you have to offer. Every new resident must establish new professional providers for all the products and services they need and want.

Relationships New Homeowners Are Looking To Establish Include:

  • Banks & Financial Service
  • Cleaning Services
  • Department Stores
  • Grocery Stores
  • Healthcare Providers
  • Home Decor Retailers
  • Insurance Providers
  • Internet & Phone Services
  • Pharmacy
  • Restaurants
  • Satellite TV & Cable Service
  • ...And More

What New Homeowners Buy Include:

  • Bed and Mattress
  • Closet Organizers
  • Electronics
  • Flooring
  • Furniture
  • Kitchen & Bath Remodels
  • Paint & Supplies
  • Window Treatments